Behind this oddball pseudo lies an indie Welshman, producing what for all intents and purposes appears to be quite clever and danceable and pop-ish electro-music.
I had never heard of him before - let alone heard him - though he must have been at it for a while, and / or doing well since this album includes duos of him and Elton John as well as Ana Matronic, of the sadly dormant Scissor Sisters.
I somewhat hastily downloaded the remix version of this album - 'Life is Hard' - which I am beginning to regret as I now think the original version might be better.
You want to buy the original instead.
(Or perhaps both? Indie artists deserve support!).