Friday, May 24, 2013
The Joneses - D. Borte 2009
The pitch is astute : What looks like a united, affluent family in an idyllic suburb is in fact a team of commercials hired to perform live and direct product placement for the benefit of their neighbours.
The rest of the film isn't half bad, either! There is toying with stereotypes, a mockery of the western consumerist way of life and of course a little romance on the side.
The writer / director / producer is therefore someone to keep an eye on.
He hasn't released anything since, but has directed a film coming up this summer ('Stars').
The French poster, though, is awful. Who on earth is responsible???