This is vintage Tim Burton!
A mere second in the listing of his feature films (but then, the third was larger-than-life 'Batman'), the themes and imagery of his beginnings - especially 'Vincent' and 'Frankenweenie' - are particularly prominent.
Colourful kitsch, therefore, and an Alec Baldwin who suddenly reminds you why in the 90s, a hot guy was sometimes referred to as 'a Baldwin'.
Evidently entertaining (Burton is always Burton..!), but no masterpiece.