Initially, I was a bit discountenanced to realize that I actually kind of enjoy this, although French rap music on the whole is clearly not my cup of tea.
The lyrics are much less inane than I expected them to be, and in rap that is what makes the difference. (Not only in rap, as a matter of fact : Usher's "ooh-baby-baby" lyrics make me want to scream.) (No pun intended.) (Nor was it completely accidental, I must confess...)